Building Apps That Actually Work for Indian Businesses
We started because we kept seeing the same thing — companies spending money on apps that looked nice but didn't solve real problems. Apps that crashed when orders spiked during festivals. Apps that confused customers instead of helping them.
So we decided to do something different. We build mobile solutions that handle the chaos of real business — the volume, the variety, the unexpected stuff that happens when you're actually growing.
How We Got Here
Back in early 2024, our founder Raghav Malhotra was helping a retail chain fix their ordering app. It kept breaking during rush hours. The development team had built something that worked fine in testing but fell apart under real pressure.
That's when it clicked — most app developers build for ideal conditions. But Indian businesses don't operate in ideal conditions. They operate in markets where network coverage drops, where customers use older devices, where demand can triple overnight.
We built Fable Marigold Orchid around that reality. Every app we create gets tested against the messiest scenarios we can imagine. Because if it works when things go wrong, it'll definitely work when they go right.
What Makes Our Process Different
We don't follow the standard playbook. Most agencies start with features. We start with problems — actual business problems that cost you time and money.
We Listen First
Before writing a single line of code, we spend time understanding your workflow. Where do orders get stuck? What makes your team frustrated? What do customers complain about? The answers shape everything we build.
Testing in Real Conditions
We simulate network failures, device issues, and peak loads during development. Your app gets stress-tested against scenarios that mirror actual business operations — not just lab conditions.
Built for Growth
Apps need to scale with your business. We architect solutions that handle increased load without requiring expensive rebuilds. As your customer base grows, your app keeps working.
What We Actually Do
- Custom iOS and Android apps built for Indian market conditions — slow networks, mixed device quality, varied user tech literacy
- Backend systems that handle transaction spikes during festivals and sales without crashing or losing data
- Payment integration with multiple providers, designed for situations where first attempts fail but orders need to complete
- Offline functionality so your app keeps working when connectivity drops in the middle of a transaction
- Performance optimization that makes apps fast even on budget smartphones from 2020
Working With Real Businesses
Our team includes developers who've shipped apps for logistics companies, retail chains, and service providers across Telangana and Karnataka. We've dealt with the technical challenges that come with India's diverse mobile ecosystem.
What matters isn't just coding ability — it's understanding how people actually use apps in busy environments. How delivery drivers navigate while on a bike. How shop staff process orders during a crowd. How customers complete purchases on a moving bus.
